Home Bitcoin Neighborhood Is Puzzled as Crypto.com’s Token Receives Branded Twitter Hashtag

Neighborhood Is Puzzled as Crypto.com’s Token Receives Branded Twitter Hashtag

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The Crypto.com token turns into the 2nd cryptocurrency to receive an emoji hashtag on Twitter.

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Community Is Puzzled as Crypto.com's Token Receives Branded Twitter Hashtag

The Crypto.com Chain token (CRO) is now the 2nd cryptocurrency to receive an emoji hashtag on Twitter. This follows a the same pass for Bitcoin (BTC) in February.

Since Thursday, tweeting the “#CRO” hashtag robotically add the Crypto.com tag to it, a corresponding to what occurs when tweeting “#Bitcoin” or “#BTC.”

The firm launched a promotional giveaway advertising and marketing and marketing and marketing campaign in connection with the tournament.

Neighborhood confusion

Some participants of the Twitter neighborhood expressed confusion as to why a pretty dinky project received a dedicated hashtag earlier than others. 

Nonetheless, this looks to be section of a branded hashtag provider offered by Twitter to major brands. It comes at a reported tag of $1 million, despite the fact that right here is quoted for the historically aggressive Gracious Bowl campaigns.

Cointelegraph reached out to the CEO of Crypto.com, Kris Marszalek, who didn’t love to acknowledge detailed questions on the hashtag. His response used to be that “now we delight in a bunch that works relentlessly and creatively to drive engagement on Twitter,” noting that the response to the original hashtag used to be “previous our expectations.”

What’s subsequent for crypto hashtags?

Another folks known as to “crowdfund” a pair of hashtags for crypto projects love Ethereum (ETH).

Lolli, a Bitcoin-based entirely cashback provider, responded with a silly tweet referring to a doable Tron (TRX) hashtag. 

Twitter’s CEO Jack Dorsey is carefully concerned with Bitcoin by draw of his firm Square, which funds a portion of BTC’s construction. He has historically no longer renowned all other cryptocurrencies, making it unlikely that one other crypto hashtag will be launched “organically.”

Cointelegraph reached out to Dorsey to learn extra in regards to the emoji hashtags, but didn’t receive a response.